Where senior negotiations actually break
First disclosure. Most senior candidates give up their expected CTC in the first recruiter conversation - and that number becomes the ceiling. Second - anchor. Most people anchor on their current CTC instead of the role's true band. Third - counter. When the offer lands, most senior candidates negotiate on ego, not on data.
Coaching fixes all three, plus the specific language for equity, RSUs, joining bonuses, notice buyouts and title.