What an Executive Career Coach actually does at the senior level
An Executive Career Coach at the AVP / VP / Director level is not a résumé writer or a job-search consultant. The real work is repositioning - auditing how your leadership is being talked about behind closed doors, and rebuilding that narrative deliberately. That includes executive presence, stakeholder mapping, senior communication, leadership visibility, and the signals decision-makers actually score during appraisal, promotion and succession conversations.
At REY, this is done through the 3S Perception System™ - Signal, Story, Selection. Signal is how you show up in meetings and reviews. Story is what senior stakeholders say about you when you are not in the room. Selection is where your name sits in the leadership pipeline. Working on all three, in that order, is what shifts a career that has stalled.
This is the same approach 100+ senior executives across American Express, Barclays, EY, Accenture, Wipro and Deloitte have used to move into their next promotion band - often after being stuck at the same level for 2 to 5 years.